Quote:
Originally Posted by Mojo Jojo
It isn't that much. KCTV only gets three total local breaks (@12 spots) throughout the game. The other 17 breaks (@68 spots) are national and that money goes to the network not the local affiliate or team.
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But the local ratings are huge, helping the station set higher spot rates for non-football dates and times. Granted, any advertiser worth their salt would know that the average rating has been influenced by the games and would negotiate, but not everyone is that smart.