Thread: Chiefs Up to 12 teams (including KC) may face blackouts
View Single Post
Old 09-01-2009, 03:20 PM   #2
Mojo Jojo Mojo Jojo is offline
Veteran
 
Mojo Jojo's Avatar
 

Join Date: Jun 2005
Location: Johnson County
Casino cash: $10013802
Quote:
Originally Posted by kc rush View Post
But the local ratings are huge, helping the station set higher spot rates for non-football dates and times. Granted, any advertiser worth their salt would know that the average rating has been influenced by the games and would negotiate, but not everyone is that smart.
Yes and no. KCTV sells the Chiefs football package...that is x-spots for 16 games. The question comes down to are you making enough to cover your cost of buying unused tickets from the road and home sellouts. No rates for anything else are ever set by football games. Prime time and special events set their own rates...that's why we have have sweeps. The Chiefs ratings 12:00 to 6:00 depending on kickoff has nothing to do with the ad price of The Ellen DeGeneres Show...3:00 on KCTV...same time slot.
Posts: 3,341
Mojo Jojo would the whole thing.Mojo Jojo would the whole thing.Mojo Jojo would the whole thing.Mojo Jojo would the whole thing.Mojo Jojo would the whole thing.Mojo Jojo would the whole thing.Mojo Jojo would the whole thing.Mojo Jojo would the whole thing.Mojo Jojo would the whole thing.Mojo Jojo would the whole thing.Mojo Jojo would the whole thing.
     Reply With Quote