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National Television Ratings for 2008 MLB Season Down Across the Board. RSNs Decline, As Well
Written by Maury Brown
Monday, 13 October 2008 13:43
National television ratings for the 2008 Major League Baseball regular season saw ratings down for FOX, ESPN, and TBS, with declines posted at the regional level, as well, according to the Sports Business Journal:
Fox’s MLB ratings dropped 13 percent to a 2.0, and its viewership dropped 12.5 percent to average 2.9 million viewers for its Saturday afternoon package.
ESPN pulled a cable rating of 1.4, a 7 percent drop, with 1.693 million viewers. Last year, ESPN’s MLB telecasts pulled 1.775 million viewers. And TBS posted a 0.5 cable rating in its first full season of Sunday afternoon MLB games, averaging 624,000 viewers. That represents a drop of nearly 30 percent from last year’s 0.6 cable rating, or 897,000 viewers, which was the network’s final year televising Atlanta Braves’ Sunday afternoon games exclusively after 30 seasons.
To add to the decline at the national level, 19 regional sports networks (RSNs) posted drops with 15 posting losses in the double-digits.
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