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Truth be told...very few teams want to host a Thanksgiving day game. The reason the Chiefs got the first third game is that Lamar pushed for years to rotate or add a third rotating game. Every season when laying out the schedule teams list dates they can't or prefer not to be at home. Since the addition of the third game only about 5 or 6 teams have stood up to say we can/will host on Thanksgiving. For several years the NFL tried to get another network ABC, TNT, ESPN to pick-up the third game and they weren't interested. It took the NFL starting it's own network to make it happen.
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