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The Chiefs can try all the marketing gimmicks they want, but it is pretty simple... winning is the ultimate cure all when it comes to building a fanbase.
Clark took the fanbase for granted, thinking he could spending the absolute minimum on player acquisition/talent and fans would still flock to the team, regardless of what the Chiefs record was because that is what the Chiefs fanbase has done the past 20 years.
Clark doesn't remember the '80s... and what transpired last Sunday should be the ultimate wake-up call for Clark that the fanbase is done with his half-assed attempts to field a competitive team.
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