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I sold mattresses for three years. Unless things have changed a lot, what you get as you pay more is more and better padding. Each major manufacturer has their premium line: Serta Perfect Sleeper, Simmons Beautyrest, and Sealy Posturepedic. There's also King Koil and Restonic. Once you're in the line of the Sealy Posturepedic, for instance, what you're paying for as you go up is the padding, so the support is the same as you go, but they'll get softer, and the material used to pad it will be better (denser) and last longer. If you're using it for a guest room I wouldn't really worry about wear on the padding. The Perfect Sleepers and Beautyrests are more or less the same in that respect. Serta used to put a higher number of springs in the higher end models (they still might), but the guage of the metal is thinner and the Serta reps would tell me that they did it because so many people are focused on number of coils.
I have a Tempurpedic bed now and I like it a lot. Mostly because if you roll over or move it barely moves the other side of the bed.
To summarize, this is what I'd do. Go look at the entry level Serta Perfect Sleeper or Sealy Posturepedic at a store and then go up one or two levels.
Also, if you have a truck or can get one, ask them if they'll give you a discount if you take it with you. They normally say "free delivery", but there's a cost for them, and they might knock $30 off the price.
And one other thing- you won't have much luck shopping one retailer to another. The manufacturers change the covers and names on the beds for each retailer in a market. They don't want every store selling the same models because then one store will just undercut the other.
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