With today's technology there should be rules enacted to do a "replay" of obvious plays that should have been a penalty. Late hits, low hits and a few others. The Coaching staff have quick access to replays now and should advise the HC to throw a "penalty missed replay" flag.
I'm still of the opinion that all officials are briefed on what team should get favorable calls so the outcome of the game is as the NFL wants it. I wouldn't even be surprised to find out that each SB participant is selected in the off season meetings based on the money put up by the owners.
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