Quote:
Originally Posted by GoChiefs
Go watch that video Zach posted the other day.
People didn't even know they wanted chunky-style spaghetti sauce. They told Prego they wanted something entirely different.
Then Prego started giving them options...
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People wanted a particular style of sauce. They hadn't been able to put that desire into words in such a fashion that the spaghetti sauce industry could cater to their desires. Once that desire was discovered, the food was made, Prego sales improved and the spaghetti sauce industry was changed dramatically.
What part of "consumer driven" are you missing there?