Quote:
Originally Posted by AndChiefs
Just because you personally didn't tell them you wanted it doesn't mean others did not. They don't just put something in the marketplace and start advertising and selling it without someone telling them they want it.
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Exactly. Enough people order Extra Cheese and the folks over at pizza hut got to thinking "you know people love cheese, how can this help us increase sales?" Then after a bunch of crap ideas that no one would like, someone says "what if we put cheese IN the crust?"
If you like pizza and you like cheese, simple addition would assume that you'll like pizza with cheese baked into the crust. Just because you never thought of having it doesn't mean you don't already have a desire for it.