|
A few things...
I don't think you give enough credit to the amount of women that watch the NFL.
Aside from that...it isn't that breast cancer is more or less deserving but there is a reason for everything. I believe that even more than the whole "omg it's boobies. Everyone loves boobies" reason is how strong the organizations are pushing for breast cancer awareness. They have obviously done an amazing job of raising funds and forging dynamic partnerships like they one they have with the NFL, leveraging all their strengths to move their cause forward.
Len Dawson was actually talking about it when all of this stuff was happening last year. I guess he is involved in prostate cancer type orgs and he basically said that he was in awe in all the things the ladies have done to raise awareness and that they are just trying to learn from how effective they were.
Are boobs easier to raise awareness than other things? Sure but I think more so there are really talented people steering thier ship.
|