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I think it's a good idea. It was hilarious when Elway scooped the NFL media on Twitter. I don't remember if it was Lombardi or someone else that tweeted a speculative "scoop" after Elway had already made the announcement.
Most teams get pissed at the media anyway, why not circumvent them by announcing exactly what you want everyone to know?
Edit: Yes, I follow John Elway on Twitter. I follow lots of opposing team's coaches/players etc.
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