[Otter]

Rank from 1 to 5 (1 being most 5 being least important)

address: 1 (important for out of towner)

map: 1 (see above plus gives a visual - google maps infused to link very important)

hours: 4 (hours are pretty standard around the spectrum with maybe some info on when the kitchen closes if applicable)

reviews: 4 (reviews are a mixed bag, unless there's a good sample pool, someone in a pissy mood who interacted with a bad server the same night...so if u get reviews, get a lot of them)

specials: 1 (me picking a bar over another revolves around plenty of seating and whether or not they have the UFC fights and NFL package, depends what crowd your catering to)

menu: 1 (why else do you pay to visit this place? beer and food menu)

calendar: 4 (going to a bar isn't something you plan weeks in advance, that's a vacation but certainly not useless by any means, especially for the locals)

sample pics of interior/exterior: 4 (a cool dive bar that has what you want is more important than what it looks like)

That's just off the top of my head. The most important thing IMO is catering to your audience. Why do want patrons to visit your place as opposed to the place across the street?