Heh. I guess the new sign will be Broncos orange after all.
http://www.denverpost.com/news/ci_18793021
A Twitter posting by Sports Authority Field at Mile High late Tuesday afternoon promised travelers on Interstate 25, "You might notice something a little different on your drive home today."
Many did as they cruised past the new sign on the newly renamed football stadium.
The sign appears to be an off shade of the Denver Broncos' burnt orange — something closer to Kansas City Chiefs red, callers to radio sports talk shows said.
Moreover, it lacked prominent display of the sacred subtitle "At Mile High," a tribute to the beloved Mile High Stadium, the Broncos' venerable home until 2000.
Soon after the picture was posted, four users complained on the site. A Twitter user posted, "At Mile High. At Mile HIGH. . ."
Chill, Bronomaniacs.
The sign is just a temporary "banner" that holds a place until the permanent sign goes up in the next week or two, a representative for Sports Authority said Tuesday afternoon.
The new sign will include "At Mile High" and match the color of Bronco uniforms, according to the company.
Englewood-based Sports Authority made a deal to take over the naming rights for at least the next decade, with an option to renew.
Sports Authority will pay an average of $6 million a year.