Quote:
Originally Posted by milkman
It has more to do with the fact that everything is under the microscope more than it used to be because of the internet, and player's images can't hold up under the scrutiny.
Because of that, you don't have the Magic-Bird-Jordan celebrity to sell the sport.
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This is a HUGE part of it. Bird and Jordan were assholes. Magic was an arrogant womanizer. Those guys would get slaughtered in today's media with the likes of Twitter and Deadspin.