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Originally Posted by chiefzilla1501
This wasn't an expose. I've worked with PR departments very closely before and have seen them before. In those situations, we had our PR group reach out to the media guy and they refused to talk to us. This, on the other hand, was a thoughtful piece and Mark Donovan had a ton of air time and a chance to address almost every allegation. And Babb also included former employees (that he was actually allowed to interview) and even people from departments like HR. Don't paint this as some kind of one-sided puff piece.
The reason why the story is weighted more heavily toward the negative is because Scott Pioli chose not to speak to Babb. Anyone who's been in PR knows that "no comment" is about the worst thing you can do if you're trying to save face. The problem is, I think Pioli is way too egotistical to understand PR. He's under the mentality that I have one way of doing things and if you don't like it, **** you.
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I guarantee you somebody in the media could have taken all of the exact same information and turned it into a story about how great Pioli is and how we good of a job he's done turning this organization around if they wanted to.
They go to school for it, and they learn a lot more about how to do it once they've got a job in the field. They're very good at spinning details one way or another. It happens every day on any media outlet you ever watch, read, or listen to.
Babb is just stirring up shit because he doesn't like Pioli (probably because he won't do interviews with him), and he's done a great job of it.