Tim Burke, one of the authors in the Deadspin piece, joined Doug Gottlieb on CBS Sports Radio's Doug Gottlieb Show on Wednesday afternoon to explain the work that went into the story. Deadspin was initially alerted about the hoax via a reader email, but it was not until Burke and Jack Dickey began digging that the absurdity of the situation began to reveal itself.
http://www.cbssports.com/collegefoot...ctim-of-a-hoax
I find it amazing how many large sports media outlets repeated the story without checking facts.