Quote:
Originally Posted by DaFace
My favorite part about these kinds of ads is that the people who hate them and bitch about them are doing exactly what the advertisers are wanting them to do. There's nothing like a little mild controversy to drive advertising ROI through the roof.
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How many razors did you buy today?
I agree that exposure is what they seek. I disagree that it will drive sales.
People are aware of their brand, it's plusses and minuses. It's a product you largely use in private, so there's no signalling to be gained. It's also a product you choose largely on efficacy and cost, and there is no case made to raise expectations on those metrics.