[Chiefspants]

Originally Posted by Coach

Look, OU and Texas has stated that they will honor the current agreement until it expires (which I don't take it face value anyways).

So hypothetically, given how par the Big 12 have been in their proactiveness and shitty product and if OU and Texas leaves before the 2025 expiration, I would not be surprised if the expectation would be to replace the outgoing two with four schools and have it be 12 programs.

Down side is that it does slicing the revenue 12 different ways. However, an argument can be made that increased inventory would be the compromise to leave the television deal intact for the rest of the rights agreement and not be triggered into a renegotiation.

Another argument is that Houston is the 4th moth populated in the United States. There's untapped viewership right there, especially if Houston can get good.

And these KU fans who are saying they'll be going to the Big10, no. Even if the Big 10 wanted any of the leftovers, the idea that they will want them when they have to buyout is silly, and that'll be a non-starter for them.

These moves are being driven by football, football, football and the only football item KU offers is a FCS level opponent without the stigma of playing an actual FCS opponent. Sure, the basketball team would be a nice pickup for any conference, but again, basketball isn't driving the bus.

What the Big 12 really need to do is get proactive and shop their shit to Amazon or Hulu or Netflix or whatever streaming company will pay. Sure that streaming only will cost us some older viewers, but the possible flip side is that it will probably suck in a lot of younger viewers, particularly cord cutters. That grows the brand in a way, where a normal TV contract cannot.

There is no evidence at all that the Big 12 will be proactive about this process in any way. The time to be proactive was in 2010 (expanding to 12 then). But their actions to appease Texas both back then and now (LOL) show they are just going to be reactionary every step of the way until there isn't a conference anymore.