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People might watch a lot of TV, but there is very little that anybody will pay for on its own. And if you want that you can buy the physical media, which you will own forever.
Sports is one of the only things people will pay for on its own, which is why the cable companies spend unreal amounts of money to hold on to live sports. How many more cord-cutters would there be without sports? That's probably the only thing keeping them afloat.
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