|
The issue with ads like these is they conflate bad behavior with traditional masculinity. It's possible for all types of people to be abusive. It's also possible to like stereotypically "guy" things and not be an asshole. Two boys wrestling in the yard is a teachable moment for good parents. And the thing is, Gillette is trying to point that out, but the message should be to control your emotions, not "society says you should be manly but that's actually bad. "
|