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However, if a player like Drew Brees is killed on Sunday Night Football with millions watching it will be impossible to play the game under current (and already compromised, in my opinion) rules and the rule-making bodies will have to accelerate this shift in the game without the same level of acceptance in fans.
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Not to get political, but we have gotten to the point where we now shrug off school massacres every few years as just an unavoidable part of life.
If dead kids don't lead to huge policy changes (not saying it should, either), then I think we can get over 1 dead or paralyzed multi-millionaire.
If something isn't part of the culture and people aren't deeply invested in something, then they can take or leave it, but once something is deeply ingrained in the culture whether its guns or football, then you can't fight culture. They aren't going to just shrug their shoulders and give up something important to culture lightly.
edit: a good example is dodgeball. It is basically dead or almost dead in schools because we don't have this deeply important, highly valued cultural attachment to dodgeball. Its just a stupid game, we can take or leave dodgeball, and if some kids get their feelings hurt, people won't care when its ended, they can just run around or play basketball instead.