Quote:
Originally Posted by Beef Supreme
Nobody values losing customers. They could have made this ad in a less idiotic way, with the same message they were attempting to deliver, and had positive feedback from everyone.
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I don't think it's an effective ad execution. I totally agree it could be done better. I'm just pointing out that for the razor category, younger customers are a hell of a lot more valuable than older customers. Probably now more than ever. I'm sure they don't want to lose customers, but if they gained enough high value customers, then the ad achieves what it wanted to do.
Again, I don't know if that actually happened. But I disagree that they're too concerned about alienating older audiences.