Quote:
Originally Posted by chiefzilla1501
I don't think it's an effective ad execution. I totally agree it could be done better. I'm just pointing out that for the razor category, younger customers are a hell of a lot more valuable than older customers. Probably now more than ever. I'm sure they don't want to lose customers, but if they gained enough high value customers, then the ad achieves what it wanted to do.
Again, I don't know if that actually happened. But I disagree that they're too concerned about alienating older audiences.
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True, but hipsters don't shave, so it's not clear if they added younger customers.
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"Political correctness is a doctrine, fostered by a delusional, illogical minority, and rabidly promoted by an unscrupulous mainstream media, which holds forth the proposition that it is entirely possible to pick up a t*rd by the clean end"
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