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AMC Entertainment Holdings said Wednesday it will launch a new communication platform on Thursday to directly connect with its individual shareholders.
Under AMC's communications initiative, shareholders will receive exclusive promotions, including free or discounted items and invitations to special screenings, as well as communications directly from CEO Adam Aron. Investors who sign up for Investor Connect were promised a free large popcorn when attending a movie this summer.
"AMC Investor Connect will put our company in direct communication with a retail investor shareholder base that owned more than 80% of AMC at last count," said Aron. "We intend to communicate often with these investors, and from time to time provide them with special benefits at our theatres."
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