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Originally Posted by HolyHandgernade
Your mistake is that they are not "selling" anything to those schools. The B12 has a certain business model. You either want to participate or you don't. We're not recruiting. The extra payout isn't that much more by expanding. We make more than the ACC. You get to keep your 3rd Tier rights to sell as you please. You either find that attractive or you don't. Its not like we're competing against the other conferences. They are in a position to offer a more for a variety of factors, but financially, there's not much difference.
You don't look to join a country club but then demand they change their benefits before you do. They are the potential applicants, not the other way around.
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That's the entire premise of the question; do you re-evaluate the GOR in order to attract new members.
Your country club analogy isn't really accurate. If other, more exclusive country clubs are expanding and driving lesser clubs out of business while yours has been bleeding members, you might drop the initial membership fee in order to attract potential members.
It comes down to the fact that the Big 12 is strong today, but they are very vulnerable when the GOR expires because they haven't done anything to make themselves more attractive to the anchor members.
The Longhorn Network contract expires shortly before the GOR. At the moment, it doesn't look like ESPN would have any reason to renew that money pit. Suddenly, nothing is keeping Texas from bolting to the PAC.
I have a tough time believing Texas remains in the conference long term unless some big programs join the fold. Right now, the only team in the conference Texas cares about having on the schedule is Oklahoma, and Oklahoma would probably move with Texas, anyway.
The Big 12 is in a pretty good spot if the ACC gets raided, but time is on the side of the "orphans" in that scenario. If they can wait out the Big 12 GOR, all bets are off.