Quote:
Originally Posted by htismaqe
P&G is much, much bigger than just the Gillette BU. Their stock price is not an indication of the success of this campaign.
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Yeah, p&g is in a league of its own when it comes to brand management. If this was a dud, they'll know. I don't think it was great advertising. But often times stuff I hate wasn't targeted to me. Thing is, p&g wouldn't release a campaign like this unless they had a ton of research to say it was a good idea. It'll be interesting to see how they respond.