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I think Brock has this on lockdown. He's not saying Marty is or wasn't popular like you seem to be arguing, he's just saying that Cowher means more to Pittsburgh, I know a lot of Steeler fans that love Cowher and I think the entire city would welcome him back with open arms. Here in KC we have a few lobbying for Marty but I think the majority are in the bring in a new look camp. That is not "icon" status, to reach that you'd need an overwhelming majority to support the idea of bringing you back.
# Name Term Regular season Playoffs Awards Reference
GC W L T Win% GC W L
Dallas Texans
1 Hank Stram*[a] 1960–1962 42 27 17 0 .642 1 0 1 [12]
Kansas City Chiefs
— Hank Stram*[a] 1963–1974 164 97 57 10 .607 7 4 2 UPI AFL Coach of the Year (1968)[13]
Pro Football Weekly AFL Coach of the Year (1968)[13] [12]
2 Paul Wiggin† 1975–1977 35 11 24 0 .314 — — — [14]
3 Tom Bettis† 1977[b] 7 1 6 0 .143 — — — [15]
4 Marv Levy* 1978–1982 73 31 42 0 .425 — — — [16]
5 John Mackovic† 1983–1986 64 30 34 0 .469 1 0 1 [17]
6 Frank Gansz† 1987–1988 31 8 22 1 .274 — — — [18]
7 Marty Schottenheimer 1989–1998 160 101 58 1 .634 10 2 7 UPI NFL Coach of the Year (1995)[13] [19]
8 Gunther Cunningham† 1999–2000 32 16 16 0 .500 — — — [20]
9 Dick Vermeil 2001–2005 80 44 36 0 .550 1 0 1 Maxwell Football Club NFL Coach of the Year (2003)[13] [8]
10 Herman Edwards 2006–present 48 15 33 0 .319 1 0 1 [21]
That is why Marty is still the standard when comparing current coaches he had the greatest winning percentage of all KC Chiefs coaches...a big reason he is not an "icon" is the 2-7 record in the playoffs
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