Quote:
Originally Posted by Shag
I wonder how much of that is InBev vs Goose just being a really big craft brewer, even before the acquisition. Probably some of both, but it would be interesting to know how autonomous they truly are.
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Obviously a lot changed after the acquisition. InBev's QA people wrote up over 100 violations after touring the Goose brewery. Several people quit over the new drug testing policy alone. Autonomy was part of the negotiations and I think InBev tries their best to accommodate, or at least give that appearance, but ultimately they're a well oiled machine of processes and margins. That said, there is still some autonomy. They release new beers available only on tap and to-go at the Chicago brewery all the time, but honestly, they're not that exciting anymore and have a big beer feel. All the creativity seems to go into their marketing and not the beer making, and that's an InBev thing, imo.