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Originally Posted by chiefzilla1501
Why is that weird to say younger audiences are LESS likely to be alienated by social justice messaging. The ad was clearly targeted to a younger audience. Did it actually hit the mark? I have no idea. It's polarizing enough that it wouldn't at all surprise me if it whiffed.
And yes, young customers for the razor category are significantly more valuable than older customers. Not just a little. A lot. It's simple customer lifetime value and switching costs. That's not talking out my ass. That's simple economics. No company values losing customers, but acquiring 1 young customer is probably worth losing a few older ones in the razor category. Not that that's even much of a risk, since brand loyal customers are far less likely to leave, even if they hate an ad like this.
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Honestly, we're sitting here talking about branding and sales and quite possibly, Gillette doesn't even see it that way. Purchasing razors, like many things in this country, comes down to price for most people. They aren't going to pay a premium either way just because Gillette does something like this or their competitors don't. It's freaking razors.
This is just another way for the elites in this country to use their money and power to tell us all how much better than us they are. Us cretins out here beating our wives and spanking our secretaries.