Quote:
Originally Posted by Phobia
It's very good for about 12-16 oz. But yeah, it's artificially created hype. Blvd has done a very good job marketing this product.
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I don't think that Boulevard aggressively marketed Chocolate Ale at all.
Word of mouth did that. I never saw one thing from Boulevard, other than the press release that said they did 3.5x more than they did last year.