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With everything that has happened, these people have racked up publicity that you simply cannot buy. They have been featured on TV everywhere, the Washington Post, Forbes...etc........so if you buy into the notion that there is truly no bad publicity.....they have done well in that regard.
With as much attention as they've drawn, people are going to the restaurant just as a curiosity, to see if they can see some display of craziness. Its almost turning into the enthusiasm shown for those types of restaurants where people eagerly go and eat to get insulted by the staff.
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