Quote:
Originally Posted by DaFace
For anyone who actually cares on the "business sense" part of all of this, this article is pretty fascinating.
https://www.adweek.com/brand-marketi...ct-with-women/
In short, based on online conversations (like this one), conversations about "Gillette" have historically been about 56% by men and about 64% by people age 35+. However, if you look at conversations about "shaving," it's only 38% by men and 25% by people age 35+. In other words, they were severely missing out on the market of young women.
And that group has reacted very positively to the ad. |
Thats something I spoke about last week. I mentioned that Gillette would gladly sacrifice a few older customers if it meant drawing in a younger customer. It's just business 101. Razor category is a unique category that's all about customer lifetime value. Gillette sells you the first razor and you might have someone buying replacement blades for 50+ years. And they are under heavy attack with this young audience because shave clubs are stealing a ton of this market share. So they dont care about what older people like us think as much as we'd like to believe they do.