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You just need to try an resolve the issue with the customer in a reasonable way. It isnt that hard to keep the bad ones off. Places that have a bunch of bad ones, either dont care or have grown tired of trying to resolve them. Which means they probably suck. So it is a decent way to check out a business. |
Also, people who are unhappy tend to post reviews at a much higher rate....So another strategy might be to try and talk to customers and take the time to explain that you would very much appreciate a good review with top marks, and how it would help you and your family.
As my business is not dealing with the general public, I have not had to deal with this problem yet BUT I used to work for a company that along with each reciept were written instructions on how to leave a review, and the importance and explanation of the high scores versus low scores. There was still the odd negative review here and there, but there was an influx of positives as well. |
All businesses need a local review strategy to proactively manage reviews. They won't just magically appear... you have to ask... you have to send them a link via email... you have to provide them with a card of some sort when they check out...
And you have to make sure in advance, if there is a problem to let you and/or the CEO of the company know, so it can be fixed before someone leaves a bad review. I've gotten well over 100 businesses on the top of the Google local maps, and you need reviews, backlinks to your site, and citations that mention your Business Name, Address and Phone Number. Also, don't worry if you have a bad review or two... most people expect them. If you are 5 stars with no bad reviews, it looks fake and untrustworthy. So, do your best, and plan strategically. |
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I should clarify that, being a member of the BBB doesn't wipe your negative reviews out, it simply allows you to rebuttal them. I always tell unhappy customers that we abide by the BBB arbitration process. So BBB membership doesn't get you off the hook, I know plenty of general repair shops we do work for that have bad ratings, yet pay the BBB fees.
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If you come across as bitter, mad, or fighting the reviewer in any way, it will backfire no matter how shitty the person was that wrote a review. The worst is any site that let's people post anonymously because that's when your competitors start posting fake negative reviews. Thankfully, most reputable sites do not allow that anymore, and it is a good thing. I saw somewhere online that it takes at least 20 positive reviews to cancel out a very negative one so a few dingers in a row hurt real bad. Just remember that everyone coming through your business can be a potential reviewer, even little old ladies who you would never guess they use the internet or social media. I would also be VERY proactive in getting your positive messages to market via Facebook and Twitter Hope that helps.... |
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we're approaching 500 deals on ebay and thank God, I'm still at 100% - In all fairness, we don't have a website yet, so nothing negative on yahoo or google. We DO operate over three networks, we wear 100% there, too. I'm very fortunate, most all companies w/ websites get negged sooner or later.
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Recently dealt with a company called Compass Music Sales for some wearable speakers. I ordered the speakers on a Sunday and received the confirmation email about placing the order of course. Then Tuesday I get an email that the order is processing. Why the hell would you send me an email telling me it's processing?? Anyway I waited until Thursday of that week and emailed asking if the item had shipped, afterall it said any questions email back. Well no response. Called the next day and no answer. Waited until Saturday and emailed once again asking if they had shipped because I had paid for USPS Priority mail and if they were shipped I would have thought they would have already arrived. No response. They are only open Tues-Saturday mind you. So I called back on Tuesday several times and no one answered. Wednesday rolled around and I filed a claim with PayPal about not recieving my product and emailed the company telling them I was doing so. Within 4 hours I had a full refund. Long story but once I looked around the company had some bad reviews that I hadn't seen (all dealing with no communication and no response to emails or phone calls). I responded to the cancelled order email telling him basically that if he had any customer service he wouldn't be losing sales. Well he replying with some long email attempting to explain the past bad reviews and something about a sick father he had to rush home to and forgot his laptop and phone. He then offered to send me a free pair of speakers to make things right.
The point of all of this is that while I appreciated his efforts to make it right, I found a lot of his story hard to believe and a simple email telling me that my order would ship at some point or hell any response would have been sufficient, but I got nothing. Anyway I got the free speakers yesterday, pretty cool, but a lot of crap to go through. I replied to his explaination email and offered to leave him positive feedback where ever he told me to and that I was resending payment for the speakers. I just wanted a good product with good customer service. |
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