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The question here isn't "what is a 20 win pitcher worth" or "what are X home runs worth". It's a question of how much your presence will increase the franchise's value.
That's not only about performance on the field, but how many tickets you cause to be sold, how bankable you are for the team, how much attention you generate.
Sports are a business that is much larger than what fans think a certain player is "worth".
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