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Also, people who are unhappy tend to post reviews at a much higher rate....So another strategy might be to try and talk to customers and take the time to explain that you would very much appreciate a good review with top marks, and how it would help you and your family.
As my business is not dealing with the general public, I have not had to deal with this problem yet BUT I used to work for a company that along with each reciept were written instructions on how to leave a review, and the importance and explanation of the high scores versus low scores.
There was still the odd negative review here and there, but there was an influx of positives as well.
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