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All businesses need a local review strategy to proactively manage reviews. They won't just magically appear... you have to ask... you have to send them a link via email... you have to provide them with a card of some sort when they check out...
And you have to make sure in advance, if there is a problem to let you and/or the CEO of the company know, so it can be fixed before someone leaves a bad review.
I've gotten well over 100 businesses on the top of the Google local maps, and you need reviews, backlinks to your site, and citations that mention your Business Name, Address and Phone Number.
Also, don't worry if you have a bad review or two... most people expect them. If you are 5 stars with no bad reviews, it looks fake and untrustworthy.
So, do your best, and plan strategically.
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