Cancer Center rebrands chemotherapy as "Superformula"
 

Children’s Cancer Center Rebrands Chemotherapy As “Superformula”
They also redesigned the cancer ward to look like a Super Friends Hall of Justice. An amazing idea.
posted on June 1, 2013 at 2:54pm EDT
copyranter
BuzzFeed Staff


Share4KTweet603EmailPin it NEW React with an animated GIF!
React

The A.C.Camargo Cancer Center in São Paulo, is a client of the Brazilian office of worldwide ad agency JWT. Warner Bros. is also a client of JWT. Out of these business arrangements, a truly inspiring idea was created.
From the ad agency press note:
Covers for intravenous bags were constructed based on characters from the Justice League, creating…a child-friendly version of the treatment. Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards.
(The) experience went far beyond the covers by also providing a new look to the entire Children’s Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.

JWT even worked with Warner Bros. to produce a special series of comic books in which the Batman, Superman, Wonder Woman and the Green Lantern go through experiences similar to those of kids with cancer, and recover their strength, thanks to the Superformula.
As any good cancer doctor will tell you, the most important step in fighting the disease is believing in a cure.
This three-way collaboration is one of the best branding ideas I’ve ever seen.
See the video below.


Share On Facebook
Tweet
Email
More ▾


http://www.buzzfeed.com/copyranter/c...y-superformula

http://s3-ec.buzzfed.com/static/enha...70169301-7.jpg
http://s3-ec.buzzfed.com/static/enha...0111429-14.jpg
<iframe width="560" height="315" src="http://www.youtube.com/embed/KC2y3s-MCMs" frameborder="0" allowfullscreen></iframe>

that's even more criminal than bosses changing "pay raise" to "merit increase"

What the **** is wrong with you? This is a great idea!

MEANWHILE... AT THE HALL OF JUSTICE...

Any kid who beats cancer is a superhero in my book. Cancer sucks.

Good idea if you ask me. Anything to make the experience a little more pleasant for the kiddies.

Brilliant idea. Don't underestimate the power of positive thought.

BOOOOOAAAAAAAAAAAAAA

Thats great, anything to make a kid feel better.

I cant think of anything more awful than children having to ponder their own death, i couldnt work in a place like that, i'd be an emotional trainwreck.

You and me both.

If i even see a commercial for St. Judes it gets turned, on the other hand i always love to hear about celebs and athletes who visit places like that, i imagine that its very hard to keep ones composure in front of them.

Now they can put THC in one of them, just to see what happens.

it was a joke on my previous employers....and you apparently LMAO

chemo still does as much damage as cancer

change that if they want to really do something