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04-12-2007, 09:08 AM | #31 | ||
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All grain brew’n is just a little too involved for me. I like the results I’ve gotten with extract kits that include hops and some fresh grains for steeping, so I’m pretty satisfied with where I’m at.
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04-12-2007, 09:31 AM | #32 | |
a haw haw haw
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You're making plenty for the 24th when Stevie and I come rolling in right?
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04-12-2007, 09:45 AM | #33 | |
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04-12-2007, 09:46 AM | #34 | |
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04-12-2007, 10:04 AM | #35 | |
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I bet that takes a lot of room though, got a dedicated room in casa del Nasium, or the boss kick all that stuff outside like mine did?
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04-12-2007, 10:06 AM | #36 | |
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I do have a nice setup for serving though: http://www.brewboard.com/index.php?showtopic=70725&hl= |
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04-12-2007, 10:14 AM | #37 | |
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I used to have a dedicated brew room / Chiefs bar / “man cave”, but we had a kid and now it’s the “play room”.
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04-12-2007, 12:00 PM | #38 |
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I thought this article might interest some of you brewers:
http://www.stltoday.com/stltoday/bus...F?OpenDocument A-B launches brewing partnership with local entrepreneur By Jeremiah McWilliams ST. LOUIS POST-DISPATCH Wednesday, Apr. 11 2007 Ray Hill used to brew beer in his kitchen, basement and garage. Now, Anheuser-Busch Cos., the country's largest brewer, makes it for him. Ray Hill's American Pilsner, a recipe the 34-year-old Chesterfield resident devised as a home brewer, now is made at A-B's brewery in Merrimack, N.H., in batches of 500 barrels at a time. Under a deal announced this month, A-B's beer wholesalers are distributing the beer in three test markets — St. Louis, Kansas City and Washington. For Anheuser-Busch, the arrangement is another bid for the attention of image-conscious, trendy urban professionals. For Hill, it's a shot at the big time. "It's been a long road, but we made it," he said. "We just kept working hard." Success will ultimately depend on how much of his beer he can convince people to try. Hill and his business partner, Mario Wayne, approached Anheuser-Busch in 2005, hoping for help in getting their fledgling beer company off the ground. Friends and advisers said they were crazy, that the St. Louis-based beer giant would either laugh at or crush them. As it turned out, Ray Hill's beer this month became the symbol of a new alliance. Under a joint venture, A-B for the first time has agreed to brew an entrepreneur's beer. The beer isn't a risk for A-B. A 500-barrel batch of Ray Hill is a drop in the bucket for a company that shipped 102 million barrels of beer in the U.S. last year. But the pilsner represents A-B's latest foray into the urban market — the strongholds of craft and imported beers. The joint venture, Hill Craft Beer Co., is 51 percent owned by Ray Hill's original company and 49 percent controlled by A-B. Hill is responsible for marketing and selling the beer and building sales and excitement in liquor stores, groceries and clubs. Last week he was in Washington, touting the brew in places like the swanky K Street Lounge. The "rags-to-riches" aspect of Hill's story isn't lost on A-B. "Ray Hill is a classic story of a small businessman who started out in his basement with a great product and a great idea," August A. Busch IV, A-B's chief executive, said in a statement. Anheuser-Busch hopes Ray Hill's beer — and the made-for-a-news-release story of its namesake — will help the company attract sophisticated urban drinkers. "Urban" defines not just a geographical area, but a mindset that values choices and variety, said Johnny Furr Jr., vice president of urban marketing and community affairs at A-B's domestic brewing unit. Urban drinkers have become increasingly willing to spend top dollar for small-batch craft beers and imported beers from Europe. "The craft beer business is about slow growth and nurturing the product and creating the buzz and the excitement," Furr said. The goal is to "go into those places where folks who are drinking European imports will consider Ray Hill's as an option." Two of the closest competitors for Ray Hill's pilsner are Dutch beer Heineken and domestic brew Samuel Adams, said Mario Wayne, executive vice president of sales and marketing at Hill Brewing Co. Hill started home-brewing pale ales after a 1998 business trip to Denver introduced him to small-batch beer-making. Then a computer specialist with the Department of the Interior, Hill started making the beer part time, fermenting it in his basement and churning out 10-gallon batches. Friends liked his concoctions, and he hoped the hobby could become a viable business. Hill hired ad man Stephen Bruce to devise packaging and visited upscale happy hours and celebrity events to push the beer. At one Friday night networking event in 2004, he met Wayne, a pharmaceutical salesman and former St. Louis Rams community relations coordinator from East St. Louis. Hill told Wayne he knew how to brew good beer, but not how to sell it, Wayne recalled. "I can sell ice to Eskimos," the salesman responded A partnership was born. But the major challenge was finding the right brewer to make the beer under contract — a search that sent Hill bouncing from Pittsburgh to Rochester, N.Y. Another worry was getting solid backing from investors. Hill and Wayne approached A-B in hopes of working out a deal. They secured a meeting with Douglas Muhleman, vice president of brewing operations and technology at A-B's domestic beer subsidiary. A-B brewmasters were impressed with the beer samples, and Hill Brewing Co. and Anheuser-Busch eventually began hammering out a joint venture. "With the product and the great story that Ray has, it was a natural fit," said Furr. Distribution started in the three markets where Hill and Wayne already had tried to build interest. The deal is not part of an over-arching strategy to brew other entrepreneurs' beers, said Furr. "We don't know how many Ray Hills are out there," he said. Still, "we're open to having conversations with anyone at this point." The joint venture is dwarfed by other deals Anheuser-Busch has made recently to give its wholesalers more high-end craft and imported beers. Since Feb. 1, A-B has imported a number of European beers from Belgian brewer InBev — including Stella Artois. A-B has also bought up part ownership in smaller breweries to compete in the craft-beer market. Last month, A-B said it would be a minority partner in a joint venture to purchase Old Dominion Brewing Co., a craft brewer based in Ashburn, Va. It already owned 33.7 percent of Seattle-based Redhook Ale Brewery Inc. and had a 39.5 percent interest in Portland, Ore.-based Widmer Brothers Brewing Co. A-B plans to significantly expand its field sales force this year, predominantly in urban markets — specialty and imported beers' base of popularity. "We're seeking to compete in every category," Furr said. |
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04-12-2007, 05:23 PM | #39 |
a haw haw haw
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Interesting article,as I recall A-B made an offer to Boulevard awhile back but was turned down,and now with this new venture KC is one of the first test markets.
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04-12-2007, 06:26 PM | #40 |
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If that happened, I'm glad Boulevard turned it down, I like the idea of KC having a good brewery. AB uses KC as a test market for a lot of products though. I remember when B to the E was test marketed in KC, Chicago and STL. The Jekyll and Hyde hard alcohol was test marketed in Columbia, MO of all places.
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04-12-2007, 07:51 PM | #41 |
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I don't care how good Ray Hill's is, I don't support A/B. At all.
If Ray Hill had set out on his own and began taking any portion of A/B's market share they would simply copy his recipe and make their own offering ala ZeigenBock. |
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04-12-2007, 08:05 PM | #42 | |
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04-12-2007, 10:28 PM | #43 |
Wasted away again...
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That's cool. It may do it another weekend anyway. Nothing is set in stone. I'll let you know ahead of time and if you can make it, then great.
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