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Old 03-13-2017, 04:58 PM  
Hammock Parties Hammock Parties is offline
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Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them
http://www.adweek.com/creativity/50-...-running-them/


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Fifty years ago, in the fictional world of Mad Men, Don Draper pitched a daring ad campaign to Heinz execs, for the brand’s ketchup, that proposed not showing the product at all. Instead, the ads would show close-ups of foods that go great with ketchup—french fries, a cheeseburger, a slice of steak—but without any ketchup in sight.

Don’s proposed tagline: “Pass the Heinz.”

The campaign’s “Got Milk?”-like strategy of creating a craving for a product through its absence was apparently too far ahead of its time. Don didn’t get the account. (Nor, for that matter, did Peggy Olson, who, pitching for a competing agency, presented a much more product-centric campaign right after Don.)

But now, in 2017, the time for “Pass the Heinz” has come.

In a meta union of advertising’s real and fictional worlds, Heinz just greenlighted the ads—and will run them almost exactly as Draper intended, beginning today, in print and out-of-home executions in New York City.

Partly a PR stunt, partly just solid on-brand communications, the campaign is sure to delight fans of the AMC show, which in July will celebrate the 10th anniversary of its premiere. And in a nice touch, the ads are officially being credited to Heinz’s current agency, David Miami, and to Don’s fictional 1960s firm, Sterling Cooper Draper Pryce. (Draper and Mad Men creator Matthew Weiner, who approved the idea, are both listed in the credits.)




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Old 03-13-2017, 10:20 PM   #16
TimBone TimBone is offline
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Ketchup on steak? No. Just no.

But other than that, I kind of like the campaign.
They could ve referring to the Heinz 57 steak sauce as well. Not that it's any better. Good steak need no sauce.
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Old 03-13-2017, 10:40 PM   #17
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Old 03-14-2017, 11:06 AM   #18
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THIS BURGER ALREADY HAS KETCHUP ON IT! CHECK OUT THE BOTTOM AT THE BUN
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Old 03-14-2017, 11:09 AM   #19
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My wife is ketchup freak. I don't mind ketchup but she puts that shit on everything. I don't get it.
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Old 03-14-2017, 11:10 AM   #20
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My wife is ketchup freak. I don't mind ketchup but she puts that shit on everything. I don't get it.
On your Oscar Mayer too?
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Old 03-14-2017, 11:11 AM   #21
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On your Oscar Meyer too?
I have proposed the idea....
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