|
|
05-04-2009, 11:47 AM | Topic Starter |
.
Join Date: Dec 2002
Casino cash: $57156239
|
Advertising question
I dont know if we have any advertising gurus out there, but I have a question.
You know how when you watch an internet video clip on a news or sports site, you have to sit through 10-15 seconds of a commercial, and its usually something that is generic enough to appeal to a mass audience. Maybe energizer batteries or a car, whatever. I watched a video clip on yahoo sports. Keep in mind, this is a sports site, which seems to me to be a bit less of a mass audience than something like CNN. So, I click on the video link and I am about to watch the obligatory commercial for... Purina Cat chow. Now I'm not gonna lie, I do have a cat, but I have to believe this is not the correct demographic. You are not going to click on a clip to see what awesome highlight plays happened with the Royals or the Celtics or whoever last night and go "hmmm, Purina, maybe I ought to get some of that at the grocery store for (insert silly cat name here) later this week". Right? |
Posts: 36,130
|
05-04-2009, 11:48 AM | #2 |
MER
Join Date: Oct 2003
Location: Colorado
Casino cash: $1400351
|
But lookie, now you know Purina and you just talked about it with everyone here.
Brand recognition is the best form of brain washing.
__________________
"Loving him is red." |
Posts: 23,301
|
05-04-2009, 11:49 AM | #3 |
fides quaerens intellectum
Join Date: Oct 2003
Location: United States
Casino cash: $8330900
|
I think I'm hungry for some Purina right about now.
|
Posts: 15,986
|
05-04-2009, 11:50 AM | #4 |
MER
Join Date: Oct 2003
Location: Colorado
Casino cash: $1400351
|
I think i need to purinate
__________________
"Loving him is red." |
Posts: 23,301
|
05-04-2009, 11:59 AM | #5 |
This is the way
Join Date: Sep 2000
Location: Wichita Falls, Texas
Casino cash: $9975673
|
__________________
"No Two People Will Do It The Same, You got It Down...When You Appear to Be In Pain!" |
Posts: 11,800
|
05-04-2009, 12:02 PM | #6 |
Sexiest Athlete
Join Date: Apr 2001
Casino cash: $21925
|
It was a subliminal message for a male enhancement product. It promised you more pussy, right?
|
Posts: 12,675
|
05-04-2009, 12:06 PM | #7 |
fides quaerens intellectum
Join Date: Oct 2003
Location: United States
Casino cash: $8330900
|
|
Posts: 15,986
|
05-04-2009, 11:50 AM | #8 |
Woman should only make babies
Join Date: Nov 2003
Location: Apartment "G UNIT!"
Casino cash: $1816136
|
hmmm the white sox have a tampon commercial. Sounds about right
__________________
|
Posts: 54,562
|
05-04-2009, 12:04 PM | #9 |
Stuff & Things
Join Date: Jan 2006
Location: The Yukon
Casino cash: $10126924
|
Well, how it breaks down is:
Company enlists advertiser, advertiser signs on for X amount of commercials per day. In this case I'm sure it would be a high number. Demographics via web base is not as important as number of times viewed. Depending on the amount of other companies enlisted for advertisement, Purina would not get optimal choice for demographic, just number of views per day. It's a vicious cycle. |
Posts: 21,498
|
05-04-2009, 12:16 PM | #10 |
NFL's #1 Ermines Fan
Join Date: Jul 2001
Location: My house
Casino cash: $1818491
VARSITY
|
My guess is that anyone who watches baseball highlights is demographically identified as not having many dates. Therefore, they're alone a lot. Therefore, they get a pet.
__________________
Active fan of the greatest team in NFL history. |
Posts: 142,656
|
05-04-2009, 12:19 PM | #11 |
Sexiest Athlete
Join Date: Apr 2001
Casino cash: $21925
|
|
Posts: 12,675
|
05-04-2009, 02:53 PM | #12 |
MVP
Join Date: Jan 2007
Location: Here
Casino cash: $10007119
|
It was a reminder for you to feed your cat.
__________________
Let's not take another 50 years. |
Posts: 5,711
|
05-04-2009, 02:56 PM | #13 |
Meow
Join Date: Jun 2005
Casino cash: $10005050
|
If you wore your tinfoil hat the computer wouldn't have been able to read your mind and know you have a cat.
__________________
"Political correctness is a doctrine, fostered by a delusional, illogical minority, and rabidly promoted by an unscrupulous mainstream media, which holds forth the proposition that it is entirely possible to pick up a t*rd by the clean end" |
Posts: 8,523
|
|
|