Unwanted Balls to the Face, Gay Friendly?

[Baby Lee]

http://gawker.com/5027779/does-nike-...ate-basketball

1. These ads do indeed depict what is widely considered to be the most humiliating possible thing that can happen to someone on a basketball court.

2. That humiliation arises from the balls-in-face aspect of the dunk, meaning it is fundamentally a homophobic sentiment. At least subconsciously.

3. Nike's ad placement shows they're appealing to a very specific basketball player/ fan demographic. It's doubtful they'd use this same ad campaign for the general public, without some tweaks.

What bullshit. Is the author seriously making the point that, to not be homophobic, you not only have to applaud balls to the face, but balls to the face of a sports opponent who is ostensibly not a potential sex partner in the course of competition?