Why Can't I Grill A Decent Steak?

[DaneMcCloud]

Originally Posted by ghak99

I am still confused as to why this good sized niche market hasn't been filled. When I came out of college it was primed and ready to go and at least 3 of the grad students were contemplating taking a stab at it... yet no one seems to have taken full advantage of it on any decent sized scale. Small Midwest farmer raised grain fed & properly aged small butcher processed beef will knock the socks off most anything you guys can buy on the left coast while sliding into what many of the regions people would consider "organic" and/or "all natural". There is a substantial USDA hoop to jump through, but it should easily be offset by the premium collected.

This is a broad statement but not many people I know grill or enjoy steaks on a regular basis.

Beef isn't a staple of Cal-cuisine, best I can tell. It's all fish, shellfish, chicken, veggies, etc.