GEHA Field at Arrowhead

[Third Eye]

Originally Posted by DaneMcCloud

Insurance companies began as Not-For-Profit entities and it's only been since the early 90's that almost all insurance companies became For-Profit. For Blue Cross/Blue Shield, that year was 1994.

Regardless, just because a company is a Non-Profit doesn't mean that they don't have a marketing arm nor pay their employees and executives competitive wages. GEHA is fairly small, serving only 1.8 million people but there's definitely opportunity for growth.

A company like that is ripe for an Angel Investor or as a private equity investment.

Many BCBS plans maintain their nonprofit status, though in reality it means little to the consumer. Instead of paying out shareholders, they hold surplus or fund special projects, so there’s no savings passed on. Profit margins are actually quite small in reality and the big profits are more an indicator of scale.