Football NFL Looks at 3-D

Stinger · 11-24-2008, 10:20 AM

Coming at You! NFL Looks at 3-D

With sports fans still getting used to their high-definition television sets, the National Football League is already thinking ahead to the next potential upgrade: 3-D.

Next week, a game between the San Diego Chargers and the Oakland Raiders will be broadcast live in 3-D to theaters in Los Angeles, New York and Boston. It is a preliminary step on what is likely a long road to any regular 3-D broadcasts of football games.

The idea is a "proof of concept," says Howard Katz, NFL senior vice president of broadcasting and media operations. "We want to demonstrate this and let people get excited about it and see what the future holds."

The several hundred guests at the three participating theaters Dec. 4 will include representatives from the NFL's broadcasting partners and from consumer-electronics companies. The event will be closed to the general public. Burbank, Calif.-based 3ality Digital LLC will shoot the game with special cameras and transmit it to a satellite. Thomson SA's Technicolor Digital Cinema is providing the satellite services and digital downlink to each theater, and Real D 3D Inc. will power the display in the theaters.

This isn't the first time the NFL has participated in a 3-D experiment. In 2004, a predecessor company to 3ality filmed the Super Bowl between the New England Patriots and the Carolina Panthers. When Sandy Climan, 3ality's chief executive officer, shows the footage, "people crouch down to catch the ball," he says. "It's as if the ball is coming into your arms."

Technology has advanced considerably since then, and now makes live transmission possible. Boxing in 3-D, Mr. Climan says, particularly "raises your blood pressure."

Real D, which has rolled out 3-D systems in 1,500 theaters around the world, has long advocated the transmission of live events to theaters in 3-D. "We look forward to giving fans of live events the opportunity to feel like they're in the front row," says Michael Lewis, Real D's CEO.

Some live events, including opera broadcasts and circus performances, already pop up on screens at theaters across the country.

Next week's demonstration will also include television displays, to show what might one day be available in homes. While 3-D television sets are already available in stores, mainly for the handful of DVDs available in 3-D, the industry is still working on technical standards for 3-D.

That process raises the possibility that 3-D TV sets purchased today might not be compatible with programs aired in a few years' time. Just as in theaters, home viewers must wear special 3-D glasses.

Write to Sarah McBride at sarah.mcbride@wsj.com

http://online.wsj.com/article/SB122749333275552323.html

Been gone for a little while so not sure if this is repost or not.

TrickyNicky · 11-24-2008, 10:22 AM

Great, now I get to see our Defenders fall over and miss tackles in 3-D!

**007** · 11-24-2008, 11:55 AM

Quote:

Originally Posted by TrickyNicky

Great, now I get to see our Defenders fall over and miss tackles in 3-D!

CoMoChief · 11-24-2008, 12:19 PM

Maybe they need to fix OT rules first.

Deberg_1990 · 11-24-2008, 12:23 PM

Id like to watch a football game in IMAX 3-D.

crazycoffey · 11-24-2008, 12:23 PM

Quote:

Originally Posted by CoMoChief

Maybe they need to fix OT rules first.

Obama will fix it after he corrects the BCS.

**Buck** · 11-24-2008, 12:26 PM

Why the **** would they choose Chargers vs. Raiders?

**Dartgod** · 11-24-2008, 12:33 PM

Quote:

Originally Posted by BuckinKaeding

Why the **** would they choose Chargers vs. Raiders?

What could possibly be more exciting than seeing a fan getting shanked in 3D?

CoMoChief · 11-24-2008, 12:47 PM

Quote:

Originally Posted by CrazyCoffey

Obama will fix it after he corrects the BCS.

teedubya · 11-24-2008, 01:18 PM

I can't wait to see 3-d Hologram versions of NFL football games. Hologram sports would be awesome.

Demonpenz · 11-24-2008, 01:21 PM

i saw jaws in 3d..no thanks

**Bob Dole** · 11-24-2008, 01:24 PM

Quote:

Originally Posted by Ari Chi3fs

I can't wait to see 3-d Hologram versions of NFL football games. Hologram sports would be awesome.

Especially if they are interactive, and when they show Herm on the sideline with that blank look that means he is thinking about fig newtons, you can throw your beer bottle at his head.

**Bob Dole** · 11-24-2008, 01:25 PM

Quote:

Originally Posted by BuckinKaeding

Why the **** would they choose Chargers vs. Raiders?

Because the world revolves around the left coast.

Did you not get the memo?

Frazod · 11-24-2008, 01:28 PM

Here's a thought - how about fixing the utterly corrupt and incompetent officiating rather than offering us cheap ass parlor tricks?

**Dartgod** · 11-24-2008, 01:35 PM

Quote:

Originally Posted by frazod

Here's a thought - how about fixing the utterly corrupt and incompetent officiating rather than offering us cheap ass parlor tricks?

Because they have to cater to the ADD crowd now.

11-24-2008, 10:20 AM
Stinger Bazinga Join Date: Sep 2000 Location: Springfield, MO Casino cash: $2024507	NFL Looks at 3-D Coming at You! NFL Looks at 3-D With sports fans still getting used to their high-definition television sets, the National Football League is already thinking ahead to the next potential upgrade: 3-D. Next week, a game between the San Diego Chargers and the Oakland Raiders will be broadcast live in 3-D to theaters in Los Angeles, New York and Boston. It is a preliminary step on what is likely a long road to any regular 3-D broadcasts of football games. The idea is a "proof of concept," says Howard Katz, NFL senior vice president of broadcasting and media operations. "We want to demonstrate this and let people get excited about it and see what the future holds." The several hundred guests at the three participating theaters Dec. 4 will include representatives from the NFL's broadcasting partners and from consumer-electronics companies. The event will be closed to the general public. Burbank, Calif.-based 3ality Digital LLC will shoot the game with special cameras and transmit it to a satellite. Thomson SA's Technicolor Digital Cinema is providing the satellite services and digital downlink to each theater, and Real D 3D Inc. will power the display in the theaters. This isn't the first time the NFL has participated in a 3-D experiment. In 2004, a predecessor company to 3ality filmed the Super Bowl between the New England Patriots and the Carolina Panthers. When Sandy Climan, 3ality's chief executive officer, shows the footage, "people crouch down to catch the ball," he says. "It's as if the ball is coming into your arms." Technology has advanced considerably since then, and now makes live transmission possible. Boxing in 3-D, Mr. Climan says, particularly "raises your blood pressure." Real D, which has rolled out 3-D systems in 1,500 theaters around the world, has long advocated the transmission of live events to theaters in 3-D. "We look forward to giving fans of live events the opportunity to feel like they're in the front row," says Michael Lewis, Real D's CEO. Some live events, including opera broadcasts and circus performances, already pop up on screens at theaters across the country. Next week's demonstration will also include television displays, to show what might one day be available in homes. While 3-D television sets are already available in stores, mainly for the handful of DVDs available in 3-D, the industry is still working on technical standards for 3-D. That process raises the possibility that 3-D TV sets purchased today might not be compatible with programs aired in a few years' time. Just as in theaters, home viewers must wear special 3-D glasses. Write to Sarah McBride at sarah.mcbride@wsj.com http://online.wsj.com/article/SB122749333275552323.html Been gone for a little while so not sure if this is repost or not.
Posts: 10,319

11-24-2008, 10:22 AM	#2
TrickyNicky My Black Friend, Alan Join Date: Nov 2005 Location: Manhattan Casino cash: $10007047	Great, now I get to see our Defenders fall over and miss tackles in 3-D!
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11-24-2008, 12:19 PM	#4
CoMoChief Mahomes Dynasty Join Date: Mar 2005 Location: Parts Unknown Casino cash: $7712254	Maybe they need to fix OT rules first. __________________
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11-24-2008, 12:23 PM	#5
Deberg_1990 In Search of a Life Join Date: Jan 2004 Location: San Antonio Tx. Casino cash: $324454	Id like to watch a football game in IMAX 3-D. __________________ Originally Posted by Cassel's Reckoning: Matt once made a very nice play in Seattle where he spun away from a pass rusher and hit Bowe off his back foot for a first down. One of the best plays Matt has ever made.
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11-24-2008, 12:26 PM	#7
Buck Take a Chill Pill Join Date: Nov 2006 Location: South Carolina Casino cash: $6190295	Why the **** would they choose Chargers vs. Raiders?
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11-24-2008, 01:18 PM	#10
teedubya Most Valuable Poster Join Date: Oct 2003 Casino cash: $9003042	I can't wait to see 3-d Hologram versions of NFL football games. Hologram sports would be awesome.
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11-24-2008, 01:21 PM	#11
Demonpenz Woman should only make babies Join Date: Nov 2003 Location: Apartment "G UNIT!" Casino cash: $-203864	i saw jaws in 3d..no thanks __________________
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11-24-2008, 01:28 PM	#14
Frazod Did you hear what I said? Join Date: Aug 2000 Casino cash: $-566615	Here's a thought - how about fixing the utterly corrupt and incompetent officiating rather than offering us cheap ass parlor tricks?
Posts: 121,710