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Old 10-11-2012, 05:22 PM  
Dante84 Dante84 is offline
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The next step in the revolution: Full Page ads in the KC Star and Dallas paper
I propose we pool together for three full page ads in the KC Star Sports Section.

Page 1: A cleaned up, professional, appropriate version of the Matt Cassel Facts.

Page 2: A cleaned up, updated, professional, appropriate version of the Scott Pioli Facts.

Page 3: An open letter to Clark Hunt, stating our passion, loyalty, and struggles with the past decade of being a Chiefs fan. Beg him to make it right. Make reference to our having not drafted a QB, despite our obvious need to.
***If we pool enough money, run a full page of this in the Dallas Newspaper as well. Would be nice to stick it in Clark's backyard.***

In regards to the "Print is Dead" excuse - this idea is more about the coverage the ad gets than the ad itself.

Quote:
An ad is a whole page of text and facts.

If picked up by national media (it most certainly would); the ad itself serves as the press release for which the reporters will base their stories on. These stories will be put online, and links will be sent and it will go viral that way.

A billboard, if the story is picked up, makes for a cool image, with a short, yet blunt message. The reporters will be left to create their own opinions and I think the message will be lost when communicated to the masses.

I think that blunt image was already communicated via the airplane banner. The detailed ad is a different approach, with a different angle.
PR Capone, here's looking at you.
Last edited by Dante84; 10-11-2012 at 05:51 PM..
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Old 10-11-2012, 05:36 PM   #16
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Originally Posted by Dante84 View Post
http://www.kansascity.com/specialty_products/

SCHEDULED SECTIONS: You can reach a selected audience through our menu of targeted sections, whether the topic is sports, lifestyles, education, business, health, geographic area or travel.
CONTACT: Ted Massing, 816-234-4193
No answer, but I'm in TX.

If any of you KC folk wanna reach out.
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Old 10-11-2012, 05:36 PM   #17
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Make a virus video. Thats what the kids do these days.
viral
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Old 10-11-2012, 05:38 PM   #18
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Calling out Clark in the Dallas paper would be priceless. That story would explode.

http://www.dallasnews.com/advertising/

Newspaper Advertising

For information about advertising in The Dallas Morning News , please click here. Or, you can contact our Advertising department through the following:

• Classified Advertising: 214-745-8123 | E-mail
• Retail Advertising: 214-977-8427 | E-mail
• National Advertising: 214-977-8535 | E-mail

To advertise in neighborsgo, please e-mail advertising@neighborsgo.com.
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Old 10-11-2012, 05:38 PM   #19
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viral

How about AIDS virus? That works for me
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Old 10-11-2012, 05:41 PM   #20
Chief_For_Life58 Chief_For_Life58 is offline
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yeah i like the enthusiasm but a billboard would be better. on i70 or 435
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Old 10-11-2012, 05:42 PM   #21
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We need to form some goddamn picket lines.
More people with signs right outside the gate would be awesome. A ticket buyback program would be great, to cleanse fans of their sins and educate them against committing future transgressions.
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Old 10-11-2012, 05:43 PM   #22
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Originally Posted by Chief_For_Life58 View Post
yeah i like the enthusiasm but a billboard would be better. on i70 or 435
It only needs two words too. FIRE PIOLI
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Old 10-11-2012, 05:44 PM   #23
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Quote:
Originally Posted by Dante84 View Post
I propose we pool together for three full page ads in the KC Star Sports Section.

Page 1: A cleaned up, professional, appropriate version of the Matt Cassel Facts.

Page 2: A cleaned up, updated, professional, appropriate version of the Scott Pioli Facts.

Page 3: An open letter to Clark Hunt, stating our passion, loyalty, and struggles with the past decade of being a Chiefs fan. Beg him to make it right. Make reference to our having not drafted a QB, despite our obvious need to.
***If we pool enough money, run a full page of this in the Dallas Newspaper as well***

PR Capone, here's looking at you.
Who the **** reads a paper anymore? It's the biggest waste of advertising $'s in the whole media market.
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Old 10-11-2012, 05:44 PM   #24
saphojunkie saphojunkie is offline
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Quote:
Originally Posted by Chief_For_Life58 View Post
yeah i like the enthusiasm but a billboard would be better. on i70 or 435
Today's newspapers are tomorrow's litterbox.

The billboard is far more bang for your buck.

I think three facts for Pioli works:

3-15 vs. Teams with winning record
22-32 Overall record
17 Blowout losses in 54 Games

BENCH MATT FIRE PIOLI
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Old 10-11-2012, 05:45 PM   #25
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and yes, I say add the "BENCH MATT" part, because I don't trust that Quinn stays the starter.
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Old 10-11-2012, 05:45 PM   #26
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Quote:
Originally Posted by Chief_For_Life58 View Post
yeah i like the enthusiasm but a billboard would be better. on i70 or 435
I disagree.

Here's why: An ad is a whole page of text and facts.

If picked up by national media (it most certainly would); the ad itself serves as the press release for which the reporters will base their stories on. These stories will be put online, and links will be sent and it will go viral that way.

A billboard, if the story is picked up, makes for a cool image, with a short, yet blunt message. The reporters will be left to create their own opinions and I think the message will be lost when communicated to the masses.

I think that blunt image was already communicated via the airplane banner. The detailed ad is a different approach, with a different angle.
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Old 10-11-2012, 05:46 PM   #27
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No billboard until the end of the season.

As soon as it's clear the asshole won't be fired, up it goes.

And I'll throw in a thousand ****ing dollars to get it up.
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Old 10-11-2012, 05:48 PM   #28
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Originally Posted by BigRedChief View Post
Who the **** reads a paper anymore? It's the biggest waste of advertising $'s in the whole media market.
ITS NOT ABOUT THE PRINT AD.

ITS ABOUT THE STORY THAT WILL BE PICKED UP.

I have a PR degree, and work in advertising. Not saying I know everything, but I definitely see deeper and beyond the "print is dead" angle, guys.
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Old 10-11-2012, 05:50 PM   #29
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Waste of money. And they are expensive as hell.

Who the hell reads the newspaper anymore?

Answer: No one. That's why major papers are going to a 2-3 day a week printing or have been eliminated altogether.


That's why I am no longer a highly paid, union newspaper pressman...
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Old 10-11-2012, 05:51 PM   #30
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5k for a half page when a guy did this for the Royals over the summer.

http://www.kctv5.com/story/19369539/...to-sell-royals
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