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#136 |
The Beast Inside Your Head
Join Date: Jul 2006
Location: Parts Unknown
Casino cash: $1499122
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Posts: 25,942
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#137 | |
best in the biz
Join Date: Aug 2000
Location: Under Pressure
Casino cash: $2055273
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Posts: 71,607
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#138 |
Bewegungsfreiheit fur alles
Join Date: Sep 2000
Location: We've lost Luka
Casino cash: $1441852
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Of course it was. Maybe not exclusive to other reasons, but yes, it was another publicity stunt. Did it work? IDK
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#139 |
Still Lurking
Join Date: Jul 2004
Location: East Texas
Casino cash: $3723790
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Silly question and yes I am tightening down my tin foil hat here but, When was the last time the public has heard anything from Kaepernick? I haven't heard anything from him in a long time, almost like he is becoming irrelevant. Now all of a sudden right before July 4th he comes out and tells a large company that the Betsy Ross Flag shoe is bad because it was made when slaves were legal.
This in turn riles up both sides of the "aisle". Who "wins" in all of this? Whose power or money or influence gains from this happening? Who benefits the most from lighting a firecracker and throwing it into the fireworks manufacturing plant?? Or am I being to cynical and this is just how society is today and I should just go back to the "girls with clothes and then without" thread and not worry about all this stuff? |
Posts: 1,062
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#140 | |
The Maintenance Guy
Join Date: Sep 2005
Location: Renovated Bugeater Estate
Casino cash: $6232680
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#141 | |
MVP
Join Date: Sep 2001
Location: NC
Casino cash: $1316014
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#142 |
You don't faze me, Gobble.
Join Date: Dec 2005
Casino cash: $10005644
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Posts: 13,675
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#143 |
You don't faze me, Gobble.
Join Date: Dec 2005
Casino cash: $10005644
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#144 |
The Boom Boom Room
Join Date: Aug 2000
Location: Far Beyond Comprehension
Casino cash: $382813
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more than one descriptor
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#145 |
Mahomes or GTFO
Join Date: Feb 2012
Location: KC
Casino cash: $5664282
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Some of you genuinely don't understand how marketing and advertising work in today's world, and I get that. But to say that Nike has nothing to garner from this financially is ignorant.
Let me give you a rundown. We live in a world where the masses are so inundated by advertising at every turn that it's become noise. And people are better than ever at tuning it out. We're watching cable television (the harbinger and mainstay for media purchasers for decades, the easiest way to reach your audience) in record-low numbers. Online tools like ad blockers allow people to literally never see an ad. Big brands like NIKE spend literal billions of dollars paying agencies like Wieden+Kennedy to figure out how to remain relevant. To figure out how to disrupt. Ever heard of positioning? In ad school, positioning teaches that the average consumer only has room for 3 brands in their mind for any given category. Three. That's it. Think of the first three shoe companies that pop into your head. For me, it's Nike, Adidas and Vans. That means that brands like Reebok and K-Swiss have some work to do with me, personally. But those billions we talked about are being used to study the positioning of a broad swath of people on a macro level. If brands like NIKE find that they're slipping when it comes to positioning, it's time to disrupt the market. And in today's world, disrupting the market doesn't always mean coming out with an innovative new product. Disrupting the market means getting people to TALK about your brand. Good or bad. Having your brand name become the #1 trending topic on Twitter is so coveted that marketing directors all over the world are being hired, promoted, or fired based on their ability to do just that. And they can't just pop out a kitschy new ad campaign either. That alone doesn't work anymore. This is our reality now. Sensationalism for the sake of relevancy. Nike may not have done this as part of a media stunt, but I can promise you they aren't hating what's going on right now. If this were a decade-old shoe brand they'd be in trouble. But this is, quite literally, the biggest sports brand in the world – suddenly top of mind for everyone paying any sort of attention. So when those positioning surveys come out, they'll still sit firmly at the top. I sit in these meetings on a weekly basis. And while I've never been in a meeting where someone suggested, "Let's make it look like our brand cares more about the opinion of a spokesperson who sucks at football than they do about their own country in order to generate interest and brand recall...," I've certainly heard and executed some crazy shit for the sake of making the wheels of the machine turn. And for the "They are getting nothing good from this" crowd. You might want to check the stock market today. Because you're ****ing wrong.
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#146 | |
MVP
Join Date: Sep 2005
Location: Driftless Region
Casino cash: $425564
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Posts: 8,766
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#147 |
MVP
Join Date: Feb 2013
Location: Studio City, CA
Casino cash: $3588742
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Wow the racist rednecks really aren't holding back in this thread.
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Posts: 12,901
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#148 |
WE ARE THE CHAMPIONS
Join Date: Aug 2000
Casino cash: $2595085
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Posts: 119,580
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#149 |
Spiraling down the Drain
Join Date: Oct 2012
Location: Dante's Ninth Circle
Casino cash: $2250588
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I like these shoes. I don’t care the price. Anyone have a link where I can buy these please?
Size 14.......
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"We're both part of the same hypocrisy, Senator, but never think it applies to my family." "Fredo. You are my brother, and I love you. But never take sides against the Family again. Ever." 2019 Adopt a Chief - Travis Kelce #87 |
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#150 |
MVP
Join Date: Mar 2004
Location: Helena, MT
Casino cash: $3268849
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Posts: 18,571
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