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03-21-2012, 06:12 AM | |
In Search of a Life
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Nissan bringing "Datsun" brand back
http://www.cnn.com/2012/03/21/busine...html?hpt=hp_t3
(CNN) -- Nissan Motor Company announced the return of the Datsun brand after 30 years, with plans to introduce a low-cost car in several emerging markets in 2014. In a nod to the growing importance of developing markets, Nissan CEO Carlos Ghosn made the announcement Tuesday in Indonesia, one of three markets the new car line will debut. "The Datsun brand has a global mission, but when you go on a global mission you start with priorities and today we said our priority are three: They are Indonesia, they are India and they are Russia," Ghosn said. "That doesn't mean that we are going to be limiting it to there. This is the first step of development, which are these three markets, but absolutely not excluding other high growth markets or other emerging markets from the range of Datsun," he added. The Datsun brand first emerged in Japan in 1923 but was phased out in the 1980s as the company focused on mid-market buyers and its upscale Infiniti brand, launched in 1989. The new line will capitalize on the Datsun tradition of low-cost, sporty cars marketed in burgeoning economies where many young drivers are first-time buyers. Ghosn drew an analogy to Japan's economy when it launched the Datsun brand and today's Indonesian economy, which has grown steadily at about 6% per year. The country is the fourth most populous nation in the world with 250 million people. "Datsun was introduced to Japan to bring reliable, afford and contemporary technology to consumers who had too few choices," Ghosn said at the Indonesia press conference. "Today, this is the very situation in Indonesia. There is a growing segment of up and coming customers who have few choices. They can buy motorcycles, they can buy used vehicles or they can buy a new vehicle but one based on older technology. We will offer them an exciting new choice." The company also announced plans to invest $400 million in Indonesia production, adding 3,300 jobs and producing 250,000 vehicles by 2014. Nissan sales outlets will increase to 150 in Indonesia by 2015, the company said. "Datsun is part of our company heritage and will now contribute to its future," Ghosn said. |
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03-21-2012, 09:10 AM | #16 |
Hey Loochy, I'm hooome!
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Datsun > Scion
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Hey Loochy, I'm hoooome! |
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03-21-2012, 09:19 AM | #17 |
Go Beavers!
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03-21-2012, 09:47 AM | #18 |
Veteran
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03-21-2012, 10:13 AM | #19 |
Chiefs Baby
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Is it just me or does it seem that the Chrysler Crossfire has "some" of the same lines as the 240Z?
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____________________________________________ She aint a hoe if you don't get laid, and it aint a show if I don't get paid-- Everlast |
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03-21-2012, 03:58 PM | #20 |
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I think it is just you. They do both have 4 wheels.
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03-21-2012, 04:16 PM | #21 |
Chiefs Baby
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I did put in the word "Some"
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____________________________________________ She aint a hoe if you don't get laid, and it aint a show if I don't get paid-- Everlast |
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03-21-2012, 04:26 PM | #22 |
The Constitutional Choo choo
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I had a 78 B-210
Death Duts doomed for hell we called her. If I ran out of gas, I could just put my feet through the floor boards & Flintstone it.
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Progressivism.. The Politically Correct way of saying "I'm a Communist slash Nazi" depending on what the issue of the day is? |
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03-21-2012, 04:36 PM | #23 |
Don't Tease Me
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loved my '76 Datsun 280z
my 2nd car
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03-21-2012, 04:54 PM | #24 |
First Overall
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had the 70's mini truck lowered and goosed. side drafts, header, qtr turn cam and it still did 25/30 miles to the gallon. smoked toys and that stupid 8rc forklift motor all day every day.
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03-21-2012, 05:21 PM | #25 | |
Broncos' Fan Extraordinaire!
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Quote:
Also, lot's of peeps drop small block V8s into the 280Z cars. Fun times...
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ORANGE COLORED GLASSES ARE ALWAYS ON! |
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03-21-2012, 05:33 PM | #26 |
Ith Fuhtbawl Time
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I want a 510 bad now. Might alter my E30 325 search...
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03-21-2012, 05:49 PM | #27 |
Immanentize The Eschaton
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I had a 710 station wagon. Loved it.
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03-21-2012, 06:01 PM | #28 |
In Search of a Life
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I got a lot of action in my datsun 280 Z-man those were the days!!
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03-21-2012, 06:40 PM | #29 |
Go Beavers!
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I have been reading car ads in Craigslist, looking for a car for my youngest to drive when he gets his license. I am amazed at the number of 280Z's there are for sale, most at reasonable prices. It's tempting (for me, not for him).
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03-21-2012, 06:57 PM | #30 |
Supporter
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