Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks

[Hammock Parties]

My hero.

http://elitedaily.com/news/world/abe...es-fat-chicks/

Anyone who’s been to Abercrombie & Fitch in the last few years has probably noticed that they don’t carry XL or XXL sizes of women’s clothing because they don’t want overweight women wearing their brand.

According to this popular teen clothing retailer, fat chicks will just never be a part of the “in” crowd.

They take a big risk with this tactic because two of Abercrombie’s biggest competitors, H&M and American Eagle, both offer XXL sizes for men and women.

The largest women’s pants available at Abercrombie are a size 10, while H&M goes up to 16 and American Eagle goes even farther to 18.

Abercrombie’s attitude towards plus-sized women derives from CEO Mike Jeffries. Robin Lewis, author of The New Rules of Retail, spoke to Business Insider about the kind of people Jeffries wants advertising his brand.

“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”

Lewis said that the only reason Abercrombie offers XL and XXL in men’s sizes is to appeal to large athletes.

In a 2006 interview with Salon, Jeffries confirmed that the communication between hot people is his primary marketing tactic.

“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said.

Jeffries also told Salon that he wasn’t bothered by excluding fat people. In fact, he said that not limiting his ideal demographic would make his clothing less desirable.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.

One might wonder why Mike Jeffries only wants to be in the company of good-looking people. That curiosity will end after seeing what this freak looks like.

After seeing a picture of Mike Jeffries, it can only be concluded that he was never around good-looking people as a kid and is now making up for the glamorous youth he wishes he had.

[RealSNR]

I tried to shop at Abercrombie and Fitch once. I had to leave because I couldn't breathe inside that ****ing store.

What the **** do they call that bro cologne that infiltrates the air in that store? Zyklon B?

[Fire Me Boy!]

Originally Posted by SNR

I tried to shop at Abercrombie and Fitch once. I had to leave because I couldn't breathe inside that ****ing store.

What the **** do they call that bro cologne that infiltrates the air in that store? Zyklon B?

+1

I actually cross to the opposite side of the mall whenever I see one. I don't want to be within 10 feet of the front door.

[Just Passin' By]

Originally Posted by Saul Good

I'm not defending anyone. I'm pointing out the hypocrisy of everyone pretending to be outraged to find out that Abercrombie markets to popular, attractive people.

They market to idiots, not necessarily to popular, attractive people. There's certainly overlap, but it's not a 1:1 match by any stretch of the imagination.

[Mav]

Glad to know that All skinny people are great looking. I have seen some really ****ing ugly broads who were skinny as hell.

Butta faces, snaggle tooths, just flat out uglies. I think we should round them all up and take them in there.