Food and Drink Maker's Mark to reduce alcohol content - Page 7

Frazod · 02-17-2013, 05:36 PM

Quote:

Originally Posted by Pawnmower

/thread

now /thread

dtebbe · 02-12-2013, 10:31 PM

So I had to finally try me some Buffalo Trace based on everyone raving about it. Have to say I like it better than Makers, still not as much as Forty Creek (and yes I realize I'm comparing apples to oranges, but I like oranges better).

If I'm drinking something neat, though, Buffalo Trace it is.

DT

'Hamas' Jenkins · 02-13-2013, 12:17 AM

It would be interesting to see a double blind test of the current recipe vs. the watered down version to see if people could actually notice a difference.

It's a lecherous ploy, but I doubt the ability of people to actually taste the difference.

dtebbe · 02-13-2013, 02:40 PM

Quote:

Originally Posted by 'Hamas' Jenkins

It would be interesting to see a double blind test of the current recipe vs. the watered down version to see if people could actually notice a difference.

It's a lecherous ploy, but I doubt the ability of people to actually taste the difference.

I agree.

DT

BlackHelicopters · 02-13-2013, 04:45 PM

Why? Why? Why?

The Poz · 02-13-2013, 05:55 PM

Guys, try the Eagle Rare. Dyn-o-mite!

Stewie · 02-15-2013, 03:53 PM

Just went to the liquor store and Buffalo Trace was on sale. $18.99 for 750 ml.

**lewdog** · 02-15-2013, 06:27 PM

Quote:

Originally Posted by Stewie

Just went to the liquor store and Buffalo Trace was on sale. $18.99 for 750 ml.

Go on......

RedandGold · 02-15-2013, 06:49 PM

Quote:

Originally Posted by Stewie

Just went to the liquor store and Buffalo Trace was on sale. $18.99 for 750 ml.

I think the Sam's Club price is $17.99, which makes it a good value at that price point.

**QuikSsurfer** · 02-17-2013, 12:09 PM

Quote:

Originally Posted by Stewie

Just went to the liquor store and Buffalo Trace was on sale. $18.99 for 750 ml.

Same. I picked up a bottle and I really enjoyed it. I prefer Makers though.

HonestChieffan · 02-15-2013, 07:28 PM

MM never came close to reall great stuff anyway. No big deal.

Raiderhater · 02-17-2013, 11:34 AM

Must have been a pretty big back lash. Now I don't have to worry about stocking up.

Quote:

You spoke. We listened.

Dear Friends,

Since we announced our decision last week to reduce the alcohol content (ABV) of Maker’s Mark in response to supply constraints, we have heard many concerns and questions from our ambassadors and brand fans. We’re humbled by your overwhelming response and passion for Maker’s Mark. While we thought we were doing what’s right, this is your brand – and you told us in large numbers to change our decision.

You spoke. We listened. And we’re sincerely sorry we let you down.

So effective immediately, we are reversing our decision to lower the ABV of Maker’s Mark, and resuming production at 45% alcohol by volume (90 proof). Just like we’ve made it since the very beginning.

The unanticipated dramatic growth rate of Maker’s Mark is a good problem to have, and we appreciate some of you telling us you’d even put up with occasional shortages. We promise we'll deal with them as best we can, as we work to expand capacity at the distillery.

Your trust, loyalty and passion are what’s most important. We realize we can’t lose sight of that. Thanks for your honesty and for reminding us what makes Maker’s Mark, and its fans, so special.

We’ll set about getting back to bottling the handcrafted bourbon that our father/grandfather, Bill Samuels, Sr. created. Same recipe. Same production process. Same product.

As always, we will continue to let you know first about developments at the distillery. In the meantime please keep telling us what’s on your mind and come down and visit us at the distillery. It means a lot to us.

Sincerely,

Rob Samuels Bill Samuels, Jr
Chief Operating Officer Chairman Emeritus
rob@makersmark.com bill@makersmark.com

http://www.makersmark.com/#!/live-fe...ke-we-listened

KCUnited · 02-17-2013, 01:41 PM

Case study in business schools across the country for years.

Hammock Parties · 02-17-2013, 03:43 PM

They're just going to raise the price now. No one will notice a few bucks more per bottle.

pwned

BigOlChiefsfan · 02-17-2013, 04:21 PM

Maker's isn't one of my faves, so I haven't been paying too much attention to this. Here's an old magazine article by a booze writer I like, he groups bourbons into a few categories and his point is if you like A, you might like A1 or A2 as well, mo' bettah than you like B or C. There's a method to his madness.
I'm glad to see that the Maker's folks have come to their senses. Quite a bit of publicity for not much money, and everyone's happy. Win Win!

FWIW, I find myself drinking more of the Wild Turkey Rare Breed for sippin' - and mx w/Evan Williams black label (it's no longer a 7 year bourbon as it was when this was written) - by this fellow's reckoning I'm a 'spicy and peppery bourbon' fan. But when it comes to whusk, it's ALL good.

http://www.winemag.com/Wine-Enthusia...eptember-2001/

02-12-2013, 10:31 PM	#2
dtebbe 3M TA3 Join Date: Jul 2001 Location: SoFlo Casino cash: $9993039	So I had to finally try me some Buffalo Trace based on everyone raving about it. Have to say I like it better than Makers, still not as much as Forty Creek (and yes I realize I'm comparing apples to oranges, but I like oranges better). If I'm drinking something neat, though, Buffalo Trace it is. DT
Posts: 4,305

02-13-2013, 12:17 AM	#3
'Hamas' Jenkins Now you've pissed me off! Join Date: Jan 2006 Casino cash: $7959572	It would be interesting to see a double blind test of the current recipe vs. the watered down version to see if people could actually notice a difference. It's a lecherous ploy, but I doubt the ability of people to actually taste the difference. __________________ "When the Know-Nothings get control, it will read 'all men are created equal, except negroes, and foreigners, and Catholics.' When it comes to this I should prefer emigrating to some country where they make no pretense of loving liberty – to Russia, for instance, where despotism can be taken pure, and without the base alloy of hypocrisy.”--Abraham Lincoln
Posts: 74,848

02-13-2013, 04:45 PM	#5
BlackHelicopters Spiraling down the Drain Join Date: Oct 2012 Location: Dante's Ninth Circle Casino cash: $2480588	Why? Why? Why? __________________ "We're both part of the same hypocrisy, Senator, but never think it applies to my family." "Fredo. You are my brother, and I love you. But never take sides against the Family again. Ever." 2019 Adopt a Chief - Travis Kelce #87
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02-13-2013, 05:55 PM	#6
The Poz Enjoyer of things Join Date: Jul 2005 Location: Toronto Casino cash: $10012210	Guys, try the Eagle Rare. Dyn-o-mite!
Posts: 2,178

02-15-2013, 03:53 PM	#7
Stewie MVP Join Date: Oct 2006 Location: West of the Equator Casino cash: $1659901	Just went to the liquor store and Buffalo Trace was on sale. $18.99 for 750 ml.
Posts: 13,628

02-15-2013, 07:28 PM	#11
HonestChieffan Seeking the Truth daily Join Date: Jan 2006 Location: In the Country in MO Casino cash: $1974309	MM never came close to reall great stuff anyway. No big deal. __________________ “Make no mistake. If you try anything to raise the cost of vishessavatubs, I will veto it.” - Joe Biden, SOTU 2023
Posts: 53,411

02-17-2013, 01:41 PM	#13
KCUnited Cheat Death Join Date: Nov 2007 Location: Land of Drincoln Casino cash: $2038244	Case study in business schools across the country for years.
Posts: 34,057

02-17-2013, 03:43 PM	#14
Hammock Parties I'll be back. Join Date: Nov 2002 Casino cash: $4460478	They're just going to raise the price now. No one will notice a few bucks more per bottle. pwned __________________ Chiefs game films
Posts: 278,605

02-17-2013, 04:21 PM	#15
BigOlChiefsfan Certified Bourbon taster Join Date: Aug 2000 Location: Shawnee KS Casino cash: $7190157	Maker's isn't one of my faves, so I haven't been paying too much attention to this. Here's an old magazine article by a booze writer I like, he groups bourbons into a few categories and his point is if you like A, you might like A1 or A2 as well, mo' bettah than you like B or C. There's a method to his madness. I'm glad to see that the Maker's folks have come to their senses. Quite a bit of publicity for not much money, and everyone's happy. Win Win! FWIW, I find myself drinking more of the Wild Turkey Rare Breed for sippin' - and mx w/Evan Williams black label (it's no longer a 7 year bourbon as it was when this was written) - by this fellow's reckoning I'm a 'spicy and peppery bourbon' fan. But when it comes to whusk, it's ALL good. http://www.winemag.com/Wine-Enthusia...eptember-2001/ __________________ A man can never own too much red wine, too many books, or too much ammunition. -- R. Kipling Last edited by BigOlChiefsfan; 02-17-2013 at 04:22 PM.. Reason: I plumb forgot the article!
Posts: 5,036