|
06-04-2013, 11:18 AM | |
Andy Reid Supporter
Join Date: Apr 2012
Casino cash: $2129611
|
Cancer Center rebrands chemotherapy as "Superformula"
Children’s Cancer Center Rebrands Chemotherapy As “Superformula”
They also redesigned the cancer ward to look like a Super Friends Hall of Justice. An amazing idea. posted on June 1, 2013 at 2:54pm EDT copyranter BuzzFeed Staff Share4KTweet603EmailPin it NEW React with an animated GIF! React The A.C.Camargo Cancer Center in São Paulo, is a client of the Brazilian office of worldwide ad agency JWT. Warner Bros. is also a client of JWT. Out of these business arrangements, a truly inspiring idea was created. From the ad agency press note: Covers for intravenous bags were constructed based on characters from the Justice League, creating…a child-friendly version of the treatment. Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. (The) experience went far beyond the covers by also providing a new look to the entire Children’s Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes. JWT even worked with Warner Bros. to produce a special series of comic books in which the Batman, Superman, Wonder Woman and the Green Lantern go through experiences similar to those of kids with cancer, and recover their strength, thanks to the Superformula. As any good cancer doctor will tell you, the most important step in fighting the disease is believing in a cure. This three-way collaboration is one of the best branding ideas I’ve ever seen. See the video below. Share On Facebook Tweet More ▾ http://www.buzzfeed.com/copyranter/c...y-superformula |
Posts: 46,196
|
06-04-2013, 11:27 AM | #2 |
Bustle in your hedgerow?
Join Date: May 2011
Location: NOT Missouri
Casino cash: $10004900
|
that's even more criminal than bosses changing "pay raise" to "merit increase"
|
Posts: 2,418
|
06-04-2013, 12:57 PM | #3 |
Ith Fuhtbawl Time
Join Date: Apr 2010
Casino cash: $9999900
|
|
Posts: 10,085
|
06-04-2013, 02:21 PM | #4 |
Special Teams ACE!!!
Join Date: Apr 2002
Location: Where the hell is SNR
Casino cash: $2240208
|
MEANWHILE... AT THE HALL OF JUSTICE...
|
Posts: 90,549
|
06-04-2013, 02:27 PM | #5 |
You Sweetie!
Join Date: Sep 2005
Casino cash: $2021206219
VARSITY
|
cool it w/ the cancer threads - Jesus.
|
Posts: 71,691
|
06-04-2013, 02:52 PM | #6 |
Sexiest Athlete
Join Date: Apr 2001
Casino cash: $1381925
|
Any kid who beats cancer is a superhero in my book. Cancer sucks.
|
Posts: 12,399
|
06-04-2013, 02:52 PM | #7 |
Liquor and Whores
Join Date: Feb 2005
Location: A Trailer Park Near You!
Casino cash: $2443495
|
Good idea if you ask me. Anything to make the experience a little more pleasant for the kiddies.
|
Posts: 1,294
|
06-04-2013, 03:00 PM | #8 |
Ain't no relax!
Join Date: Sep 2005
Casino cash: $2158919
|
Brilliant idea. Don't underestimate the power of positive thought.
__________________
|
Posts: 47,575
|
06-04-2013, 03:02 PM | #9 |
Caralho
Join Date: Sep 2011
Casino cash: $9631474
|
BOOOOOAAAAAAAAAAAAAA
__________________
Perhaps we can fly. All of us. How will we ever know unless we leap from some tall tower? No man ever truly knows what he can do unless he dares to leap. |
Posts: 18,453
|
06-04-2013, 03:03 PM | #10 |
pie is never free
Join Date: Sep 2006
Location: the drivers seat
Casino cash: $3607775
|
Thats great, anything to make a kid feel better.
I cant think of anything more awful than children having to ponder their own death, i couldnt work in a place like that, i'd be an emotional trainwreck. |
Posts: 91,791
|
06-04-2013, 03:06 PM | #11 |
Not dead yet...
Join Date: Nov 2008
Location: Indian Creek
Casino cash: $3149903
|
|
Posts: 2,794
|
06-04-2013, 03:15 PM | #12 |
pie is never free
Join Date: Sep 2006
Location: the drivers seat
Casino cash: $3607775
|
|
Posts: 91,791
|
06-04-2013, 03:25 PM | #13 |
MVP
Join Date: Jan 2007
Location: Missouri
Casino cash: $1802250
|
Now they can put THC in one of them, just to see what happens.
|
Posts: 8,218
|
06-04-2013, 03:48 PM | #14 |
Bustle in your hedgerow?
Join Date: May 2011
Location: NOT Missouri
Casino cash: $10004900
|
|
Posts: 2,418
|
06-04-2013, 04:44 PM | #15 |
Don't Tease Me
Join Date: Dec 2000
Location: KS
Casino cash: $11047037
|
chemo still does as much damage as cancer
change that if they want to really do something
__________________
|
Posts: 95,626
|
|
|